When my son transformed into an unreasonably screaming toddler, I knew it was time to find a solution, because i was near loosing my mind as any “no” said to my son would cause an entire crying spree.
Solution came out of my own mouth when I decided to approach the problem same way as I used to do at MTV, Vh1 and Nickelodeon.
Simple question: “How do I make him click on the email I send his way?” sparked the idea of telling a story.